Webcasting Blog

The Art Of Adjustment – Adjusting Webinars For Better Performance

Webcasting Blog A recent article in a German newspaper (“Handelsblatt”) inspired us to write this post. In it, the author states that there is no such thing as a perfect setup, in life or in business. If you ever sat in a plane watching the rudders in the wings, you’ll have noticed that they’re constantly working to keep the plane on course. The plane is almost never on its perfect course to the planned...

4 Reasons To Run Webinars For Mobile Devices

Webcasting Blog

Webinars have been around for almost 20 years now, but when was the last time you heard of a company running webinars for mobile device users? Does your webinar platform even offer this functionality? Have you ever tried to access a webinar via your mobile device? Would it not be convenient? Would you not expect to be able to? Think about your audience – would they not benefit from webinars...

Why are on-demand webinars so important?

Webcasting Blog

Webinars come in a variety of formats. The vast majority of webinars are run live, after which organisers then make on-demand versions available to their audience. In other words, a replay version of the webinar that can be accessed at any point by any audience member. But many webinar organisers forget that there is more to on-demand webinars than that. Not utilising on-demand webinars...

A new opportunity to charge for webinars?

Webcasting Blog

 

When webinars first started going mainstream in the early to mid-2000s this was a question many companies had, and it seems to be making a bit of a resurgence. However, the motivation driving this question has somewhat changed over the years. In this blog post, we look at the original reasons for the question, as well as what has changed since then to make this question come up again....

Are my webinars secure?

Webcasting Blog

It’s a valid question, especially with increasing focus on online security. Both organisers and attendees want to know whether their details and information are safe from unauthorised access. With an ever increasing number of new software vendors entering the market, questions arise over their levels of security. Are new vendors more likely to be secure, or are they less likely to adhere to...

Use Webinars For Fast Crisis Response

Webcasting Blog

The global ransomware attacks that affected over 100 countries and included the UK’s National Health Service (NHS) has shown that any organisation, in any country, has a need for fast and effective crisis communications. Being prepared (crisis preparedness) and having a plan in place on how to respond is vital. But it is just as important to have a communications tools in place to execute...

Do this FIRST, after your webinars ends

Webcasting Blog

There are many things you could do when your webinar is completed. You could high-five or crack open the champagne, or you could check out the reporting and marvel at the interaction and conversion rates you had. You could lock all files away and draw a line under the webinar or you could start planning the next webinar. You could even give the list of attendees to your sales team. All of...

How long should your webinar be?

Webcasting Blog There seems to be a preconception that webinars need to be a certain length. But once you begin asking around, you hear all kinds of numbers. 60 minutes is a popular one, so is 45 minutes. Others will tell you that nobody will sit through more than 25 minutes. So, which is it? Read on to find out.

3 Unexpected Webinar Truths

Webcasting Blog

It is easy to have subjective perceptions about marketing tools, or to repeat someone else’s opinions or statements, when you don’t have all the facts yourself. Often, we do this without checking the facts. Paradoxically, this trend has increased significantly during the “information age”. So much information and opinion is published and shared on the internet, that verifying it becomes...

Webinar subscription or one-off webinars - which is best?

Webcasting Blog

For the past decade, the world has seen an explosion of cloud-based Software as a Service (SaaS) solutions. For marketing and sales, this gave rise to online technology tools such as marketing automation, CRM and specialist marketing technology such as webinars. These technologies ushered in the age of the subscription model and a departure from purchasing individual one-off services. Even...

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