Webcasting Blog

Are my webinars secure?

Webcasting Blog

It’s a valid question, especially with increasing focus on online security. Both organisers and attendees want to know whether their details and information are safe from unauthorised access. With an ever increasing number of new software vendors entering the market, questions arise over their levels of security. Are new vendors more likely to be secure, or are they less likely to adhere to...

Use Webinars For Fast Crisis Response

Webcasting Blog

The global ransomware attacks that affected over 100 countries and included the UK’s National Health Service (NHS) has shown that any organisation, in any country, has a need for fast and effective crisis communications. Being prepared (crisis preparedness) and having a plan in place on how to respond is vital. But it is just as important to have a communications tools in place to execute...

Do this FIRST, after your webinars ends

Webcasting Blog

There are many things you could do when your webinar is completed. You could high-five or crack open the champagne, or you could check out the reporting and marvel at the interaction and conversion rates you had. You could lock all files away and draw a line under the webinar or you could start planning the next webinar. You could even give the list of attendees to your sales team. All of...

How long should your webinar be?

Webcasting Blog There seems to be a preconception that webinars need to be a certain length. But once you begin asking around, you hear all kinds of numbers. 60 minutes is a popular one, so is 45 minutes. Others will tell you that nobody will sit through more than 25 minutes. So, which is it? Read on to find out.

3 Unexpected Webinar Truths

Webcasting Blog

It is easy to have subjective perceptions about marketing tools, or to repeat someone else’s opinions or statements, when you don’t have all the facts yourself. Often, we do this without checking the facts. Paradoxically, this trend has increased significantly during the “information age”. So much information and opinion is published and shared on the internet, that verifying it becomes...

Three killer questions to ask your webinar provider

Webcasting Blog

If you are serious about your webinars, it’s likely you (will) invest heavily into running great webinars. You may not be aware of it, but there are a couple of little known questions you should ask your webinar provider before you purchase their services. These are the kind of questions usually only insiders know about, but that provide you with the insight you need to evaluate your webinar...

Ignore this webinar metric at your own peril

Webcasting Blog

One of the most valuable aspects of running webinars is the metrics marketers get in return. Webinars produce more insightful metrics than any other marketing asset, making them a core consideration and tactic for any modern marketer. Amongst the array of metrics webinars produce, one vital metric is often overlooked. But ignoring this metric can have a significant and negative impact on...

How to improve your webinar landing page conversion rate

Webcasting Blog

Webinars, and their landing pages, differ from other marketing assets and their landing pages. This means you need to take a different approach to ensure your conversion rates don’t suffer as a result. As with anything, awareness of the issues and pitfalls is key to getting the best results. In this article, we explain what you need to know and how to improve your webinar landing page...

How many attendees should my webinars have?

Webcasting Blog

It is one of the most commonly asked questions about webinars, and one that divides marketers – unnecessarily in our opinion. The question “How many attendees should my webinars have?” symbolises the need for marketers to measure performance and justify spend. Unfortunately, it is also about as useful as asking “How long is a piece of string?” The answer varies for every webinar and for...

Are webinars better than other types of content?

Webcasting Blog

The focus on content is growing. Content marketing is the darling of most B2B industries and forms the basis of high-performance and cost-effective inbound marketing. But not all content is equally useful, so how do we know which types of content are most suitable to our organisation or prospects? This question is particularly pertinent for content formats that your organisation has not yet...

Comments

Recent Posts

Lets Get Social

  

Get more social with your webinar

Video Webcast Setup