Webcasting Blog

Why are on-demand webinars so important?

Webcasting Blog

Webinars come in a variety of formats. The vast majority of webinars are run live, after which organisers then make on-demand versions available to their audience. In other words, a replay version of the webinar that can be accessed at any point by any audience member. But many webinar organisers forget that there is more to on-demand webinars than that. Not utilising on-demand webinars...

A new opportunity to charge for webinars?

Webcasting Blog

 

When webinars first started going mainstream in the early to mid-2000s this was a question many companies had, and it seems to be making a bit of a resurgence. However, the motivation driving this question has somewhat changed over the years. In this blog post, we look at the original reasons for the question, as well as what has changed since then to make this question come up again....

Do this FIRST, after your webinars ends

Webcasting Blog

There are many things you could do when your webinar is completed. You could high-five or crack open the champagne, or you could check out the reporting and marvel at the interaction and conversion rates you had. You could lock all files away and draw a line under the webinar or you could start planning the next webinar. You could even give the list of attendees to your sales team. All of...

3 Unexpected Webinar Truths

Webcasting Blog

It is easy to have subjective perceptions about marketing tools, or to repeat someone else’s opinions or statements, when you don’t have all the facts yourself. Often, we do this without checking the facts. Paradoxically, this trend has increased significantly during the “information age”. So much information and opinion is published and shared on the internet, that verifying it becomes...

Are webinars better than other types of content?

Webcasting Blog

The focus on content is growing. Content marketing is the darling of most B2B industries and forms the basis of high-performance and cost-effective inbound marketing. But not all content is equally useful, so how do we know which types of content are most suitable to our organisation or prospects? This question is particularly pertinent for content formats that your organisation has not yet...

What is the difference between a webinar and a video presentation?

Webcasting Blog

Producing high-quality videos has become increasingly simple. All you need is a modern smartphone, a microphone and your content, and anyone can create a video presentation in no time. Search for the term “webinar” on YouTube and you will get millions of results. On the other end of the scale are the highly professional webinar solutions, developed by global software companies. So what is...

How To Promote Your Webinar For Best Results

Webcasting Blog

When it comes to promoting your webinar, different rules apply compared to other marketing assets. Why? Because most of the time a webinar has a live date set several weeks or months in advance, whereas other marketing assets are available instantly. This means your promotional strategy needs to be different too.

Love Webinars For… Sales Funnel Targeting

Webcasting Blog

As part of our “Learn To Love Webinars (again)” series, this new whitepaper is for those marketers who want more control over each of the sales funnel stages. Prospects increasingly go through a self-education phase before they engage with their shortlist of providers. Webinars allow organisations to become a more proactive influencer during that self-education phase. Download our whitepaper...

Love Webinars For… Lead Generation

Webcasting Blog

Practical Insight And Tips For Lead Generation Webinars.

Webinars are one of the most versatile marketing assets available to marketers and they’ve become increasingly popular with audiences too. The insight and engagement they provide is higher than whitepapers, infographics and videos put together. Download our whitepaper now and find out more.

Why should you fall In Love With Webinars  (again)!

Webcasting Blog There are typically three types of marketer: Those who like webinars, those who dislike webinars and those who don’t know (much) about them. One fact remains, however: There is a steady and significant increase in the number of webinars being run and in the number of companies running them. Download our whitepaper “Falling In Love With Webinars (Again)” to find out more. Here’s a run-down of...
Comments

Recent Posts

Lets Get Social

  

Get more social with your webinar

Video Webcast Setup