Despite having been around for over a decade, many organisations struggle to know where webinars fit into their content strategy. What about you? Are they a starting point or an afterthought? Or do they not even feature at the moment? In this blog post we’ll look at the benefits webinars bring and how they influence a content strategy.
Whitepapers are like the guy in the office who’s been around for so long nobody can remember hiring him. In terms of benefit to marketing, just like email, whitepapers have been hailed as dead or obsolete more times than we care to remember. Yet they’re still around… So we’re asking “Is there still a place for whitepapers?” – as a webcasting company, our answer might surprise you!
Webinars have become the tools of the century, and they are now a vitally important content format for creating sales leads from the beginning to the end of the buying cycle. This interactive method of providing information gained popularity in the early part of the millennium, after standards had been established for the conduct of webinars. These standards covered protocols for floor...
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