Webcasting Blog

Webinar Form or Function; Must I Choose?

Webcasting Blog

Before running a webinar, most of us ask ourselves the same question; “What do I want my webinar to achieve? “. We consider things like whether we want to reinforce and build our brands, or generate leads, and do we have to sacrifice one for the other. Basically; does our webinar platform have the capability to do both? 

Why are on-demand webinars so important?

Webcasting Blog

Webinars come in a variety of formats. The vast majority of webinars are run live, after which organisers then make on-demand versions available to their audience. In other words, a replay version of the webinar that can be accessed at any point by any audience member. But many webinar organisers forget that there is more to on-demand webinars than that. Not utilising on-demand webinars...

3 Unexpected Webinar Truths

Webcasting Blog

It is easy to have subjective perceptions about marketing tools, or to repeat someone else’s opinions or statements, when you don’t have all the facts yourself. Often, we do this without checking the facts. Paradoxically, this trend has increased significantly during the “information age”. So much information and opinion is published and shared on the internet, that verifying it becomes...

Ignore this webinar metric at your own peril

Webcasting Blog

One of the most valuable aspects of running webinars is the metrics marketers get in return. Webinars produce more insightful metrics than any other marketing asset, making them a core consideration and tactic for any modern marketer. Amongst the array of metrics webinars produce, one vital metric is often overlooked. But ignoring this metric can have a significant and negative impact on...

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