Knock knock, it’s us again - here to shout about all the great things about webinars and in particular, why they work just so darn well for sales funnel targeting.
We all understand the vitality of knowing our industry and our audience - but when you really get into the nitty gritty of it all, how well do you know them?
Beyond a basic understanding, do you know exactly what your audience is seeking from your business - and more relevantly, your content? It’s the mistake that all too many marketers make; rehashing old content, irrelevant content, and...
Although we’ve been shouting for a while about how webinars are useful for business, sales and generating leads, there are a lot of people who still haven’t made the choice to implement them into their content marketing strategy.
While a lot of people just aren’t yet aware of the power of using webinars (which is why we spend a lot of time shouting about just how useful they are), we think to...
While we can all agree that webinars are perfect for closing more business, lead generation and creating powerful content, it’s also fair to say that they are a lot of work. To try and make it a little easier, we see a lot of people searching for ‘ultimate webinar checklist template’ and other similar solutions in the hopes of saving time or maybe just brain power.
Unfortunately, it’s not that...
We love webinars for a whole host of reasons. While they’re hefty beasts to make, taking a lot of time, resources and commitment, the subsequent payoff is always worth it; SEO for your website, plenty of content worth repurposing into blog posts, infographics or whitepapers, and ample lead generation. What’s not to like?
We might as well be honest about it; the human attention span just ain’t what it used to be. The modern world is brimming with shiny bright distractions that are trying to sabotage us at all times. While real life meetings and lectures are only targeted by a wandering imagination and a nice view from the window, online content is more challenging. With viewers often watching alone or at home,...
It always surprises us when we encounter marketers who haven’t yet implemented the webinar into their content strategy. While they’ve been popular tools for a number of years, it’s clear to us that their popularity, and versatility as a form of content, is only increasing.
Perhaps you’re one of the above - you’ve heard about webinars, but you haven’t tried them out yet, though you want to....
Let’s set the scene. It’s another day, you’re hosting your next webinar. You’re all prepared. You’ve sent out your reminders. Bam. It’s time to go live.
But wait, what’s this? There are way fewer attendees than anticipated. Your overall reach has definitely decreased since last time. And worse still, the numbers keep going down as your audience call it quits before you’ve even really got stuck...
Unless you’re subscribed to our mailing list or social channels (and if you are, thanks, we appreciate it!), the chances are you’ve come across this article for one of two reasons.
Either you’re new to the webinar world - in which case, hi, welcome and enjoy your stay! Or, you’re a regular webinar creator who is fresh out of juice - and believe us when we feel your pain. We’ve all...
Webinars have the potential to be an amazing source of content, as well as providing a solid B2B platform for discussing ideas and solving problems.
However, there’s always a downside.
In this case, it’s the issue that so many webinars just aren’t living up to their potential, and are falling through where they could see a major rate of success. Why? Probably for one of these really simple...
