So: you’ve finished your webinar. After all the build-up of preparing, planning and promoting over the past few weeks, you’re finally ready to kick back and relax a little bit. But wait - there’s more.
There’s no questioning that webinars are one of the most effective forms of content. They have the potential to score you impressive lead generation and brand loyalty points - but only if your webinars are actually interesting, informative and useful to your target audience. How can you make sure you’re planning successful webinars that tick these boxes and achieve great results? We share some...
Two heads are better than one - the saying holds true when it comes to creating webinars that will benefit your business. Joining forces to run a co-marketing webinar can have double the value of your average broadcast, from reaching new markets to bolstering your credibility.
Just like picking the best webinar platform, deciding which webinars to create can seem overwhelming at first. Your platform will have all kinds of functionality and ways you can format a broadcast, so how do you know which types of webinar to run and when?
It comes down to what you want to achieve and the kind of interaction you want with your audience. Here are four examples of webinars...
Whether you’re a webinar virgin or just ready to break up with your current provider, knowing how to choose the best webinar platform is a skill worth mastering. There are a lot of factors to consider, from all points of view; the presenter, audience, and marketing and sales team members who are involved will have different visions of what the ‘best’ actually looks like.
Once you start researching potential webcasting services, you realise there is a long list of suppliers out there. The quality of service that each provides is far from equal though, as we explain here along with the reasons ours are up there with the very best. You can even call us industry leaders.
With heaps of lead generation techniques out there, deciding which to channel your time, money and energy into is no easy task. Which is going to pay off and turn potential leads into paying customers?
After already shouting about why webinars are an undervalued tactic, here we highlight how they compare to alternative lead generation techniques. The focus is on three key elements of decent...
If you work in sales or marketing, securing more leads for your brand is probably high up on your to-do list. Social media adverts, cold calls, outreach emails, PPC - just some of the methods you might have tried already, perhaps with some success. There is a good chance you haven’t considered webinars for lead generation though.
This surprises us when webinars are proven to be a highly...
The variety of webcasting platforms out there is huge. How do you decide on the right one?
Too many people don’t spend enough time researching a server before they commit, settling on the first they come across without digging into the detail of what is (and isn’t) included. Then, before you know it, you’re planning and distributing webcasts on a platform that doesn’t actually meet your needs...
Webcasting: it’s a term that gets thrown around in lots of different industries. You smile and nod when someone talks about the webcasts they’ve watched or gives their opinion on whether your company should be using them - but if someone actually asked you ‘What is webcasting?’, would you be able to answer?
