It always surprises us when we encounter marketers who haven’t yet implemented the webinar into their content strategy. While they’ve been popular tools for a number of years, it’s clear to us that their popularity, and versatility as a form of content, is only increasing.
Perhaps you’re one of the above - you’ve heard about webinars, but you haven’t tried them out yet, though you want to....
Let’s set the scene. It’s another day, you’re hosting your next webinar. You’re all prepared. You’ve sent out your reminders. Bam. It’s time to go live.
But wait, what’s this? There are way fewer attendees than anticipated. Your overall reach has definitely decreased since last time. And worse still, the numbers keep going down as your audience call it quits before you’ve even really got stuck...
Either you’re new to the webinar world - in which case, hi, welcome and enjoy your stay! Or, you’re a regular webinar creator who is fresh out of juice - and believe us when we feel your pain. We’ve all...
Webinars have the potential to be an amazing source of content, as well as providing a solid B2B platform for discussing ideas and solving problems.
However, there’s always a downside.
In this case, it’s the issue that so many webinars just aren’t living up to their potential, and are falling through where they could see a major rate of success. Why? Probably for one of these really simple...
As anyone involved in the world of digital marketing will know, the field is ever-changing, growing and developing.
2018 has been a great year, but it’s time to look ahead to what we can expect in 2019 - and more importantly, how the predicted trends are going to revitalise the importance of introducing webinars into your content strategy.
If we could give only one piece of advice to someone searching for the right webinar platform it would be this: ask for a free trial. It’s crucial that you really get to know a product so that you can tell whether it’s up to scratch - try before you buy, as the old saying goes.
So: you’ve finished your webinar. After all the build-up of preparing, planning and promoting over the past few weeks, you’re finally ready to kick back and relax a little bit. But wait - there’s more.
There’s no questioning that webinars are one of the most effective forms of content. They have the potential to score you impressive lead generation and brand loyalty points - but only if your webinars are actually interesting, informative and useful to your target audience. How can you make sure you’re planning successful webinars that tick these boxes and achieve great results? We share some...
Two heads are better than one - the saying holds true when it comes to creating webinars that will benefit your business. Joining forces to run a co-marketing webinar can have double the value of your average broadcast, from reaching new markets to bolstering your credibility.
Just like picking the best webinar platform, deciding which webinars to create can seem overwhelming at first. Your platform will have all kinds of functionality and ways you can format a broadcast, so how do you know which types of webinar to run and when?
It comes down to what you want to achieve and the kind of interaction you want with your audience. Here are four examples of webinars...
