Webcasting Blog

Why 2019 is the Year for Webinars

12/ 27/2018 |
Webcasting Blog As anyone involved in the world of digital marketing will know, the field is ever-changing, growing and developing.

2018 has been a great year, but it’s time to look ahead to what we can expect in 2019 - and more importantly, how the predicted trends are going to revitalise the importance of introducing webinars into your content strategy.

Three Reasons to Ask for a Free Webinar Trial

Webcasting Blog

If we could give only one piece of advice to someone searching for the right webinar platform it would be this: ask for a free trial. It’s crucial that you really get to know a product so that you can tell whether it’s up to scratch - try before you buy, as the old saying goes.

What to Do When Your Webinar Finishes

Webcasting Blog

So: you’ve finished your webinar. After all the build-up of preparing, planning and promoting over the past few weeks, you’re finally ready to kick back and relax a little bit. But wait - there’s more.

Planning Successful Webinars: Tips for Content Marketers

Webcasting Blog

There’s no questioning that webinars are one of the most effective forms of content. They have the potential to score you impressive lead generation and brand loyalty points - but only if your webinars are actually interesting, informative and useful to your target audience. How can you make sure you’re planning successful webinars that tick these boxes and achieve great results? We share some...

Why should you run a co-marketing webinar?

10/ 30/2018 | types of webinar
Webcasting Blog

Two heads are better than one - the saying holds true when it comes to creating webinars that will benefit your business. Joining forces to run a co-marketing webinar can have double the value of your average broadcast, from reaching new markets to bolstering your credibility.

4 Types of Webinar and when to use them

Webcasting Blog


Just like picking the best webinar platform, deciding which webinars to create can seem overwhelming at first. Your platform will have all kinds of functionality and ways you can format a broadcast, so how do you know which types of webinar to run and when?

It comes down to what you want to achieve and the kind of interaction you want with your audience. Here are four examples of webinars...

How to choose the best webinar platform

09/ 28/2018 |
Webcasting Blog

Whether you’re a webinar virgin or just ready to break up with your current provider, knowing how to choose the best webinar platform is a skill worth mastering. There are a lot of factors to consider, from all points of view; the presenter, audience, and marketing and sales team members who are involved will have different visions of what the ‘best’ actually looks like.

What makes our webcasting services awesome

Webcasting Blog

Once you start researching potential webcasting services, you realise there is a long list of suppliers out there. The quality of service that each provides is far from equal though, as we explain here along with the reasons ours are up there with the very best. You can even call us industry leaders.

Webinars vs Alternative Lead Generation Techniques

09/ 03/2018 | Lead Generation
Webcasting Blog

With heaps of lead generation techniques out there, deciding which to channel your time, money and energy into is no easy task. Which is going to pay off and turn potential leads into paying customers?

After already shouting about why webinars are an undervalued tactic, here we highlight how they compare to alternative lead generation techniques. The focus is on three key elements of decent...

Why you should be using webinars for lead generation

08/ 29/2018 | Lead Generation
Webcasting Blog


If you work in sales or marketing, securing more leads for your brand is probably high up on your to-do list. Social media adverts, cold calls, outreach emails, PPC - just some of the methods you might have tried already, perhaps with some success. There is a good chance you haven’t considered webinars for lead generation though.

This surprises us when webinars are proven to be a highly...


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