Webcasting Blog

WEBINARS: The future of marketing - tips to adapt to changing digital marketing landscapes

05/ 09/2018 | Marketing
Webcasting Blog

The digital marketing landscape is evolving day by day and there are tons of new things that the marketers need to understand about it. The future of marketing seems bright and shiny and there is no way the digitalization of the marketing process is going to cease any time soon or even at all! The majority of the finance businesses, advertising companies in Dubai and elsewhere, shopping...

Why aren’t you webcasting in 2018?

Webcasting Blog Why aren’t you webcasting? | Webcasting Tips & Tricks

I have to say, we are constantly surprised by all the interest we receive from our “How To” webcasts.  The last one had almost 9,000 views and generated a lot of great activity. Clearly this is a topic that a lot of people are interested in.  We’ve come to the conclusion that this has to do with the unique barriers to entry that...

The Devil’s in the Data

Webcasting Blog

Understanding your Webinar Metrics

Following on from last week’s Form vs. Function blog post, where we chatted about the importance of collating, reporting, and analysing your webinar’s data and interaction metrics, we received a couple of emails (always great to hear from you guys!) asking for a little more detail around what you should be looking for, and what the numbers mean in real-world...

Webinar Form or Function; Must I Choose?

Webcasting Blog

Before running a webinar, most of us ask ourselves the same question; “What do I want my webinar to achieve? “. We consider things like whether we want to reinforce and build our brands, or generate leads, and do we have to sacrifice one for the other. Basically; does our webinar platform have the capability to do both? 

Webinar Polls are the answer

Webcasting Blog

Whatever your question ... Webinar Polls are the answer

“Should I run polls in my webinar?”

This is a question we at 247 Webcasting are asked nearly every day, and I’m going to start this blog post by simply jumping straight to the answer...

Slide length matters

Webcasting Blog

Forget what you’ve been told ... length DOES matter!

Ok, let’s start by getting our minds out of the gutter and focussing on what this post is really about ... the length of your Webinar Presentation Slides!

The Art Of Adjustment – Adjusting Webinars For Better Performance

Webcasting Blog A recent article in a German newspaper (“Handelsblatt”) inspired us to write this post. In it, the author states that there is no such thing as a perfect setup, in life or in business. If you ever sat in a plane watching the rudders in the wings, you’ll have noticed that they’re constantly working to keep the plane on course. The plane is almost never on its perfect course to the planned...

4 Reasons To Run Webinars For Mobile Devices

Webcasting Blog

Webinars have been around for almost 20 years now, but when was the last time you heard of a company running webinars for mobile device users? Does your webinar platform even offer this functionality? Have you ever tried to access a webinar via your mobile device? Would it not be convenient? Would you not expect to be able to? Think about your audience – would they not benefit from webinars...

Why are on-demand webinars so important?

Webcasting Blog

Webinars come in a variety of formats. The vast majority of webinars are run live, after which organisers then make on-demand versions available to their audience. In other words, a replay version of the webinar that can be accessed at any point by any audience member. But many webinar organisers forget that there is more to on-demand webinars than that. Not utilising on-demand webinars...

A new opportunity to charge for webinars?

Webcasting Blog

 

When webinars first started going mainstream in the early to mid-2000s this was a question many companies had, and it seems to be making a bit of a resurgence. However, the motivation driving this question has somewhat changed over the years. In this blog post, we look at the original reasons for the question, as well as what has changed since then to make this question come up again....

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