Webcasting Blog

The Art Of Adjustment – Adjusting Webinars For Better Performance

Webcasting Blog A recent article in a German newspaper (“Handelsblatt”) inspired us to write this post. In it, the author states that there is no such thing as a perfect setup, in life or in business. If you ever sat in a plane watching the rudders in the wings, you’ll have noticed that they’re constantly working to keep the plane on course. The plane is almost never on its perfect course to the planned...

Are my webinars secure?

Webcasting Blog

It’s a valid question, especially with increasing focus on online security. Both organisers and attendees want to know whether their details and information are safe from unauthorised access. With an ever increasing number of new software vendors entering the market, questions arise over their levels of security. Are new vendors more likely to be secure, or are they less likely to adhere to...

Use Webinars For Fast Crisis Response

Webcasting Blog

The global ransomware attacks that affected over 100 countries and included the UK’s National Health Service (NHS) has shown that any organisation, in any country, has a need for fast and effective crisis communications. Being prepared (crisis preparedness) and having a plan in place on how to respond is vital. But it is just as important to have a communications tools in place to execute...

Do this FIRST, after your webinars ends

Webcasting Blog

There are many things you could do when your webinar is completed. You could high-five or crack open the champagne, or you could check out the reporting and marvel at the interaction and conversion rates you had. You could lock all files away and draw a line under the webinar or you could start planning the next webinar. You could even give the list of attendees to your sales team. All of...

Three killer questions to ask your webinar provider

Webcasting Blog

If you are serious about your webinars, it’s likely you (will) invest heavily into running great webinars. You may not be aware of it, but there are a couple of little known questions you should ask your webinar provider before you purchase their services. These are the kind of questions usually only insiders know about, but that provide you with the insight you need to evaluate your webinar...

Are webinars better than other types of content?

Webcasting Blog

The focus on content is growing. Content marketing is the darling of most B2B industries and forms the basis of high-performance and cost-effective inbound marketing. But not all content is equally useful, so how do we know which types of content are most suitable to our organisation or prospects? This question is particularly pertinent for content formats that your organisation has not yet...

7 Things Your CEO Wants To Know About Webinars

Webcasting Blog

There is a lot to know about webinars, but only a few things will be of interest to your CEO before they commit to the technology. CEO time is valuable, their focus is commercial, their view of things is strategic, and they expect to get succinct answers to their questions. So, whether it’s to get sign off, part of a marketing budget review or a Quarterly Business Review, or just a general...

Love Webinars For… Sales Funnel Targeting

Webcasting Blog

As part of our “Learn To Love Webinars (again)” series, this new whitepaper is for those marketers who want more control over each of the sales funnel stages. Prospects increasingly go through a self-education phase before they engage with their shortlist of providers. Webinars allow organisations to become a more proactive influencer during that self-education phase. Download our whitepaper...

Love Webinars For… Lead Generation

Webcasting Blog

Practical Insight And Tips For Lead Generation Webinars.

Webinars are one of the most versatile marketing assets available to marketers and they’ve become increasingly popular with audiences too. The insight and engagement they provide is higher than whitepapers, infographics and videos put together. Download our whitepaper now and find out more.

Confessions Of A Webinar Presenter (part 2 of 2)

Webcasting Blog

In this second part we continue with more confessions from our anonymous webinar presenter. Having heard about nerves, preparation and omissions in part 1, we now turn to the practical side of running webinars. Do you identify with some of these? Read on to find out:

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