Before running a webinar, most of us ask ourselves the same question; “What do I want my webinar to achieve? “. We consider things like whether we want to reinforce and build our brands, or generate leads, and do we have to sacrifice one for the other. Basically; does our webinar platform have the capability to do both?
Forget what you’ve been told ... length DOES matter!
Ok, let’s start by getting our minds out of the gutter and focussing on what this post is really about ... the length of your Webinar Presentation Slides!
There seems to be a preconception that webinars need to be a certain length. But once you begin asking around, you hear all kinds of numbers. 60 minutes is a popular one, so is 45 minutes. Others will tell you that nobody will sit through more than 25 minutes. So, which is it? Read on to find out.
Webinars, and their landing pages, differ from other marketing assets and their landing pages. This means you need to take a different approach to ensure your conversion rates don’t suffer as a result. As with anything, awareness of the issues and pitfalls is key to getting the best results. In this article, we explain what you need to know and how to improve your webinar landing page...
