When webinars first started going mainstream in the early to mid-2000s this was a question many companies had, and it seems to be making a bit of a resurgence. However, the motivation driving this question has somewhat changed over the years. In this blog post, we look at the original reasons for the question, as well as what has changed since then to make this question come up again....
There seems to be a preconception that webinars need to be a certain length. But once you begin asking around, you hear all kinds of numbers. 60 minutes is a popular one, so is 45 minutes. Others will tell you that nobody will sit through more than 25 minutes. So, which is it? Read on to find out.
The focus on content is growing. Content marketing is the darling of most B2B industries and forms the basis of high-performance and cost-effective inbound marketing. But not all content is equally useful, so how do we know which types of content are most suitable to our organisation or prospects? This question is particularly pertinent for content formats that your organisation has not yet...
Whitepapers are like the guy in the office who’s been around for so long nobody can remember hiring him. In terms of benefit to marketing, just like email, whitepapers have been hailed as dead or obsolete more times than we care to remember. Yet they’re still around… So we’re asking “Is there still a place for whitepapers?” – as a webcasting company, our answer might surprise you!
Social media has become a core component in various marketing platforms and types. As a strategy, it has become a way of helping businesses engage with customers to help boost sales and achieve continuous success. If you run webinars to promote your products and services, social media marketing is among the best strategies you can implement within your presentations. Thanks to the innovative...
A webinar’s lifecycle should not be cut short after it’s presented to an audience. However, many presenters are not doing it right from the moment they plan for a webinar. Cutting the lifespan of your webinar is simple as presenting it to a targeted audience only at a specific date and time. This limits the reach and your desired ROI because you spend money and time without expanding the...
