There are many things you could do when your webinar is completed. You could high-five or crack open the champagne, or you could check out the reporting and marvel at the interaction and conversion rates you had. You could lock all files away and draw a line under the webinar or you could start planning the next webinar. You could even give the list of attendees to your sales team. All of...
It is easy to have subjective perceptions about marketing tools, or to repeat someone else’s opinions or statements, when you don’t have all the facts yourself. Often, we do this without checking the facts. Paradoxically, this trend has increased significantly during the “information age”. So much information and opinion is published and shared on the internet, that verifying it becomes...
Modern marketers have so many marketing tactics and tools to choose from, that picking the right mix for your organisation can be difficult. Do you opt for the latest trends, or is your business just not ready for it? Do you go for proven tactics, or are they obsolete? Do you continue with the tactics you’ve always implemented and stick with what you know, or do you stick your head out and...
