Why aren’t you webcasting? | Webcasting Tips & Tricks
I have to say, we are constantly surprised by all the interest we receive from our “How To” webcasts. The last one had almost 9,000 views and generated a lot of great activity. Clearly this is a topic that a lot of people are interested in. We’ve come to the conclusion that this has to do with the unique barriers to entry that...
Webinars have been around for almost 20 years now, but when was the last time you heard of a company running webinars for mobile device users? Does your webinar platform even offer this functionality? Have you ever tried to access a webinar via your mobile device? Would it not be convenient? Would you not expect to be able to? Think about your audience – would they not benefit from webinars...
Webinars, and their landing pages, differ from other marketing assets and their landing pages. This means you need to take a different approach to ensure your conversion rates don’t suffer as a result. As with anything, awareness of the issues and pitfalls is key to getting the best results. In this article, we explain what you need to know and how to improve your webinar landing page...
It is one of the most commonly asked questions about webinars, and one that divides marketers – unnecessarily in our opinion. The question “How many attendees should my webinars have?” symbolises the need for marketers to measure performance and justify spend. Unfortunately, it is also about as useful as asking “How long is a piece of string?” The answer varies for every webinar and for...
When it comes to promoting your webinar, different rules apply compared to other marketing assets. Why? Because most of the time a webinar has a live date set several weeks or months in advance, whereas other marketing assets are available instantly. This means your promotional strategy needs to be different too.
A webinar’s success rests on finding and promoting to a target audience. You can use lead management solutions and marketing automation systems to narrow down and select your target audience based on your industry and viewer interests. However, getting an audience to actually attend your webinar presentation can be a tough challenge. There’s always the chance that only 50%, or even less, will...
