Webinars, and their landing pages, differ from other marketing assets and their landing pages. This means you need to take a different approach to ensure your conversion rates don’t suffer as a result. As with anything, awareness of the issues and pitfalls is key to getting the best results. In this article, we explain what you need to know and how to improve your webinar landing page...
It is one of the most commonly asked questions about webinars, and one that divides marketers – unnecessarily in our opinion. The question “How many attendees should my webinars have?” symbolises the need for marketers to measure performance and justify spend. Unfortunately, it is also about as useful as asking “How long is a piece of string?” The answer varies for every webinar and for...
When it comes to promoting your webinar, different rules apply compared to other marketing assets. Why? Because most of the time a webinar has a live date set several weeks or months in advance, whereas other marketing assets are available instantly. This means your promotional strategy needs to be different too.
There is a lot to know about webinars, but only a few things will be of interest to your CEO before they commit to the technology. CEO time is valuable, their focus is commercial, their view of things is strategic, and they expect to get succinct answers to their questions. So, whether it’s to get sign off, part of a marketing budget review or a Quarterly Business Review, or just a general...
Here at 247 Webcasting we often get asked about what types of webinars there are and which are the best ones to run for marketing and other purposes. There is no “one size fits all” answer, so we’ve sat down and written the ultimate guide to picking the right webinar type. Download it free here.
In order to achieve a successful webinar, you should prioritize planning and execution first and foremost. Of course, it takes time from start to finish and it involves great team coordination.
A webinar that’s well-planned and well-presented is also the product of weeks (or months) of preparation not just of the presentation materials, but of the people behind the event.
A seamless webinar...
There is more to a successful webinar than just a great presenter and his attentive audience. It all starts with careful planning, followed by proper execution to keep audiences engaged and interested, while providing value even after a scheduled presentation. In order to maximize the possibilities of a successful webinar, you should be aware of and avoid these 10 common webinar mistakes:
A webinar’s lifecycle should not be cut short after it’s presented to an audience. However, many presenters are not doing it right from the moment they plan for a webinar. Cutting the lifespan of your webinar is simple as presenting it to a targeted audience only at a specific date and time. This limits the reach and your desired ROI because you spend money and time without expanding the...
Today’s online marketers and entrepreneurs are using webinars as an effective tool in generating leads, educating customers, and driving product/service demands. On the other hand, people attend webinars because they want to self-educate to help them make decisions or to provide themselves ample information or resources about the niches they are interested in. Attendees who stay until the end...
