With heaps of lead generation techniques out there, deciding which to channel your time, money and energy into is no easy task. Which is going to pay off and turn potential leads into paying customers?
After already shouting about why webinars are an undervalued tactic, here we highlight how they compare to alternative lead generation techniques. The focus is on three key elements of decent...
If you work in sales or marketing, securing more leads for your brand is probably high up on your to-do list. Social media adverts, cold calls, outreach emails, PPC - just some of the methods you might have tried already, perhaps with some success. There is a good chance you haven’t considered webinars for lead generation though.
This surprises us when webinars are proven to be a highly...
Webinars come in a variety of formats. The vast majority of webinars are run live, after which organisers then make on-demand versions available to their audience. In other words, a replay version of the webinar that can be accessed at any point by any audience member. But many webinar organisers forget that there is more to on-demand webinars than that. Not utilising on-demand webinars...
When webinars first started going mainstream in the early to mid-2000s this was a question many companies had, and it seems to be making a bit of a resurgence. However, the motivation driving this question has somewhat changed over the years. In this blog post, we look at the original reasons for the question, as well as what has changed since then to make this question come up again....
There are many things you could do when your webinar is completed. You could high-five or crack open the champagne, or you could check out the reporting and marvel at the interaction and conversion rates you had. You could lock all files away and draw a line under the webinar or you could start planning the next webinar. You could even give the list of attendees to your sales team. All of...
It is easy to have subjective perceptions about marketing tools, or to repeat someone else’s opinions or statements, when you don’t have all the facts yourself. Often, we do this without checking the facts. Paradoxically, this trend has increased significantly during the “information age”. So much information and opinion is published and shared on the internet, that verifying it becomes...
The focus on content is growing. Content marketing is the darling of most B2B industries and forms the basis of high-performance and cost-effective inbound marketing. But not all content is equally useful, so how do we know which types of content are most suitable to our organisation or prospects? This question is particularly pertinent for content formats that your organisation has not yet...
Producing high-quality videos has become increasingly simple. All you need is a modern smartphone, a microphone and your content, and anyone can create a video presentation in no time. Search for the term “webinar” on YouTube and you will get millions of results. On the other end of the scale are the highly professional webinar solutions, developed by global software companies. So what is...
When it comes to promoting your webinar, different rules apply compared to other marketing assets. Why? Because most of the time a webinar has a live date set several weeks or months in advance, whereas other marketing assets are available instantly. This means your promotional strategy needs to be different too.
As part of our “Learn To Love Webinars (again)” series, this new whitepaper is for those marketers who want more control over each of the sales funnel stages. Prospects increasingly go through a self-education phase before they engage with their shortlist of providers. Webinars allow organisations to become a more proactive influencer during that self-education phase. Download our whitepaper...
