Webcasting Blog

WEBINARS: The future of marketing - tips to adapt to changing digital marketing landscapes

05/ 09/2018 | Marketing
Webcasting Blog

The digital marketing landscape is evolving day by day and there are tons of new things that the marketers need to understand about it. The future of marketing seems bright and shiny and there is no way the digitalization of the marketing process is going to cease any time soon or even at all! The majority of the finance businesses, advertising companies in Dubai and elsewhere, shopping...

Webinar Form or Function; Must I Choose?

Webcasting Blog

Before running a webinar, most of us ask ourselves the same question; “What do I want my webinar to achieve? “. We consider things like whether we want to reinforce and build our brands, or generate leads, and do we have to sacrifice one for the other. Basically; does our webinar platform have the capability to do both? 

Ignore this webinar metric at your own peril

Webcasting Blog

One of the most valuable aspects of running webinars is the metrics marketers get in return. Webinars produce more insightful metrics than any other marketing asset, making them a core consideration and tactic for any modern marketer. Amongst the array of metrics webinars produce, one vital metric is often overlooked. But ignoring this metric can have a significant and negative impact on...

What is the difference between a webinar and a video presentation?

Webcasting Blog

Producing high-quality videos has become increasingly simple. All you need is a modern smartphone, a microphone and your content, and anyone can create a video presentation in no time. Search for the term “webinar” on YouTube and you will get millions of results. On the other end of the scale are the highly professional webinar solutions, developed by global software companies. So what is...

How To Promote Your Webinar For Best Results

Webcasting Blog

When it comes to promoting your webinar, different rules apply compared to other marketing assets. Why? Because most of the time a webinar has a live date set several weeks or months in advance, whereas other marketing assets are available instantly. This means your promotional strategy needs to be different too.

Love Webinars For… Sales Funnel Targeting

Webcasting Blog

As part of our “Learn To Love Webinars (again)” series, this new whitepaper is for those marketers who want more control over each of the sales funnel stages. Prospects increasingly go through a self-education phase before they engage with their shortlist of providers. Webinars allow organisations to become a more proactive influencer during that self-education phase. Download our whitepaper...

Love Webinars For… Lead Generation

Webcasting Blog

Practical Insight And Tips For Lead Generation Webinars.

Webinars are one of the most versatile marketing assets available to marketers and they’ve become increasingly popular with audiences too. The insight and engagement they provide is higher than whitepapers, infographics and videos put together. Download our whitepaper now and find out more.

Why should you fall In Love With Webinars  (again)!

Webcasting Blog There are typically three types of marketer: Those who like webinars, those who dislike webinars and those who don’t know (much) about them. One fact remains, however: There is a steady and significant increase in the number of webinars being run and in the number of companies running them. Download our whitepaper “Falling In Love With Webinars (Again)” to find out more. Here’s a run-down of...

Where do webinars fit into a content strategy?

Webcasting Blog

Despite having been around for over a decade, many organisations struggle to know where webinars fit into their content strategy. What about you? Are they a starting point or an afterthought? Or do they not even feature at the moment? In this blog post we’ll look at the benefits webinars bring and how they influence a content strategy.

Is there still a place for whitepapers?

Webcasting Blog Whitepapers are like the guy in the office who’s been around for so long nobody can remember hiring him. In terms of benefit to marketing, just like email, whitepapers have been hailed as dead or obsolete more times than we care to remember. Yet they’re still around… So we’re asking “Is there still a place for whitepapers?” – as a webcasting company, our answer might surprise you!
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