Webcasting Blog

How to Use Webinars for Sales Funnel Targeting

Webcasting Blog

Knock knock, it’s us again - here to shout about all the great things about webinars and in particular, why they work just so darn well for sales funnel targeting.

Why Webinars Work For Market Research and Understanding Your Audience

Webcasting Blog

We all understand the vitality of knowing our industry and our audience - but when you really get into the nitty gritty of it all, how well do you know them?

Beyond a basic understanding, do you know exactly what your audience is seeking from your business - and more relevantly, your content? It’s the mistake that all too many marketers make; rehashing old content, irrelevant content, and...

Debunking Common Webinar Myths

Webcasting Blog

 Although we’ve been shouting for a while about how webinars are useful for business, sales and generating leads, there are a lot of people who still haven’t made the choice to implement them into their content marketing strategy.

While a lot of people just aren’t yet aware of the power of using webinars (which is why we spend a lot of time shouting about just how useful they are), we think to...

A Checklist for Making Your Webinars Run Smoothly

Webcasting Blog

While we can all agree that webinars are perfect for closing more business, lead generation and creating powerful content, it’s also fair to say that they are a lot of work. To try and make it a little easier, we see a lot of people searching for ‘ultimate webinar checklist template’ and other similar solutions in the hopes of saving time or maybe just brain power.

Unfortunately, it’s not that...

How to Use Interactivity to Make More Engaging Webinars

Webcasting Blog

We might as well be honest about it; the human attention span just ain’t what it used to be. The modern world is brimming with shiny bright distractions that are trying to sabotage us at all times. While real life meetings and lectures are only targeted by a wandering imagination and a nice view from the window, online content is more challenging. With viewers often watching alone or at home,...

How to Create a Webinar Your Audience Will Love

Webcasting Blog

Let’s set the scene. It’s another day, you’re hosting your next webinar. You’re all prepared. You’ve sent out your reminders. Bam. It’s time to go live.

But wait, what’s this? There are way fewer attendees than anticipated. Your overall reach has definitely decreased since last time. And worse still, the numbers keep going down as your audience call it quits before you’ve even really got stuck...

Choosing the Perfect Webinar Topic

Webcasting Blog


Unless you’re subscribed to our mailing list or social channels (and if you are, thanks, we appreciate it!), the chances are you’ve come across this article for one of two reasons.

Either you’re new to the webinar world - in which case, hi, welcome and enjoy your stay! Or, you’re a regular webinar creator who is fresh out of juice - and believe us when we feel your pain. We’ve all...

Webinar Pet Hates: Or, What Not to Do in Your Webinar

Webcasting Blog


Webinars have the potential to be an amazing source of content, as well as providing a solid B2B platform for discussing ideas and solving problems.

However, there’s always a downside.

In this case, it’s the issue that so many webinars just aren’t living up to their potential, and are falling through where they could see a major rate of success. Why? Probably for one of these really simple...

What to Do When Your Webinar Finishes

Webcasting Blog

So: you’ve finished your webinar. After all the build-up of preparing, planning and promoting over the past few weeks, you’re finally ready to kick back and relax a little bit. But wait - there’s more.

Planning Successful Webinars: Tips for Content Marketers

Webcasting Blog

There’s no questioning that webinars are one of the most effective forms of content. They have the potential to score you impressive lead generation and brand loyalty points - but only if your webinars are actually interesting, informative and useful to your target audience. How can you make sure you’re planning successful webinars that tick these boxes and achieve great results? We share some...

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