Webcasting Blog

Why are on-demand webinars so important?

Webcasting Blog

Webinars come in a variety of formats. The vast majority of webinars are run live, after which organisers then make on-demand versions available to their audience. In other words, a replay version of the webinar that can be accessed at any point by any audience member. But many webinar organisers forget that there is more to on-demand webinars than that. Not utilising on-demand webinars...

A new opportunity to charge for webinars?

Webcasting Blog

 

When webinars first started going mainstream in the early to mid-2000s this was a question many companies had, and it seems to be making a bit of a resurgence. However, the motivation driving this question has somewhat changed over the years. In this blog post, we look at the original reasons for the question, as well as what has changed since then to make this question come up again....

Do this FIRST, after your webinars ends

Webcasting Blog

There are many things you could do when your webinar is completed. You could high-five or crack open the champagne, or you could check out the reporting and marvel at the interaction and conversion rates you had. You could lock all files away and draw a line under the webinar or you could start planning the next webinar. You could even give the list of attendees to your sales team. All of...

3 Unexpected Webinar Truths

Webcasting Blog

It is easy to have subjective perceptions about marketing tools, or to repeat someone else’s opinions or statements, when you don’t have all the facts yourself. Often, we do this without checking the facts. Paradoxically, this trend has increased significantly during the “information age”. So much information and opinion is published and shared on the internet, that verifying it becomes...

Ignore this webinar metric at your own peril

Webcasting Blog

One of the most valuable aspects of running webinars is the metrics marketers get in return. Webinars produce more insightful metrics than any other marketing asset, making them a core consideration and tactic for any modern marketer. Amongst the array of metrics webinars produce, one vital metric is often overlooked. But ignoring this metric can have a significant and negative impact on...

Love Webinars For… Sales Funnel Targeting

Webcasting Blog

As part of our “Learn To Love Webinars (again)” series, this new whitepaper is for those marketers who want more control over each of the sales funnel stages. Prospects increasingly go through a self-education phase before they engage with their shortlist of providers. Webinars allow organisations to become a more proactive influencer during that self-education phase. Download our whitepaper...

No More Posts
Comments

Recent Posts


Free Demo


Lets Get Social

  

Get more social with your webinar

Video Webcast Setup