Webcasting Blog

How to Use Webinars for Sales Funnel Targeting

Webcasting Blog

Knock knock, it’s us again - here to shout about all the great things about webinars and in particular, why they work just so darn well for sales funnel targeting.

Why Webinars Work For Market Research and Understanding Your Audience

Webcasting Blog

We all understand the vitality of knowing our industry and our audience - but when you really get into the nitty gritty of it all, how well do you know them?

Beyond a basic understanding, do you know exactly what your audience is seeking from your business - and more relevantly, your content? It’s the mistake that all too many marketers make; rehashing old content, irrelevant content, and...

A Checklist for Making Your Webinars Run Smoothly

Webcasting Blog

While we can all agree that webinars are perfect for closing more business, lead generation and creating powerful content, it’s also fair to say that they are a lot of work. To try and make it a little easier, we see a lot of people searching for ‘ultimate webinar checklist template’ and other similar solutions in the hopes of saving time or maybe just brain power.

Unfortunately, it’s not that...

Enhance Your Business By Using Webinars

Webcasting Blog

We love webinars for a whole host of reasons. While they’re hefty beasts to make, taking a lot of time, resources and commitment, the subsequent payoff is always worth it; SEO for your website, plenty of content worth repurposing into blog posts, infographics or whitepapers, and ample lead generation. What’s not to like?

How to Use Interactivity to Make More Engaging Webinars

Webcasting Blog

We might as well be honest about it; the human attention span just ain’t what it used to be. The modern world is brimming with shiny bright distractions that are trying to sabotage us at all times. While real life meetings and lectures are only targeted by a wandering imagination and a nice view from the window, online content is more challenging. With viewers often watching alone or at home,...

Why the Webinar is Your New Best Friend

Webcasting Blog

It always surprises us when we encounter marketers who haven’t yet implemented the webinar into their content strategy. While they’ve been popular tools for a number of years, it’s clear to us that their popularity, and versatility as a form of content, is only increasing.

Perhaps you’re one of the above - you’ve heard about webinars, but you haven’t tried them out yet, though you want to....

Choosing the Perfect Webinar Topic

Webcasting Blog


Unless you’re subscribed to our mailing list or social channels (and if you are, thanks, we appreciate it!), the chances are you’ve come across this article for one of two reasons.

Either you’re new to the webinar world - in which case, hi, welcome and enjoy your stay! Or, you’re a regular webinar creator who is fresh out of juice - and believe us when we feel your pain. We’ve all...

Why should you run a co-marketing webinar?

10/ 30/2018 | types of webinar
Webcasting Blog

Two heads are better than one - the saying holds true when it comes to creating webinars that will benefit your business. Joining forces to run a co-marketing webinar can have double the value of your average broadcast, from reaching new markets to bolstering your credibility.

4 Types of Webinar and when to use them

Webcasting Blog


Just like picking the best webinar platform, deciding which webinars to create can seem overwhelming at first. Your platform will have all kinds of functionality and ways you can format a broadcast, so how do you know which types of webinar to run and when?

It comes down to what you want to achieve and the kind of interaction you want with your audience. Here are four examples of webinars...

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