Webcasting Blog

Why Webinars Work For Market Research and Understanding Your Audience

Webcasting Blog

We all understand the vitality of knowing our industry and our audience - but when you really get into the nitty gritty of it all, how well do you know them?

Beyond a basic understanding, do you know exactly what your audience is seeking from your business - and more relevantly, your content? It’s the mistake that all too many marketers make; rehashing old content, irrelevant content, and...

How to Use Interactivity to Make More Engaging Webinars

Webcasting Blog

We might as well be honest about it; the human attention span just ain’t what it used to be. The modern world is brimming with shiny bright distractions that are trying to sabotage us at all times. While real life meetings and lectures are only targeted by a wandering imagination and a nice view from the window, online content is more challenging. With viewers often watching alone or at home,...

Choosing the Perfect Webinar Topic

Webcasting Blog

 

 
Unless you’re subscribed to our mailing list or social channels (and if you are, thanks, we appreciate it!), the chances are you’ve come across this article for one of two reasons.

Either you’re new to the webinar world - in which case, hi, welcome and enjoy your stay! Or, you’re a regular webinar creator who is fresh out of juice - and believe us when we feel your pain. We’ve all...

Back to basics: What is webcasting and how to get started?

Webcasting Blog

Webcasting: it’s a term that gets thrown around in lots of different industries. You smile and nod when someone talks about the webcasts they’ve watched or gives their opinion on whether your company should be using them - but if someone actually asked you ‘What is webcasting?’, would you be able to answer?

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