We love webinars for a whole host of reasons. While they’re hefty beasts to make, taking a lot of time, resources and commitment, the subsequent payoff is always worth it; SEO for your website, plenty of content worth repurposing into blog posts, infographics or whitepapers, and ample lead generation. What’s not to like?
Webinars have the potential to be an amazing source of content, as well as providing a solid B2B platform for discussing ideas and solving problems.
However, there’s always a downside.
In this case, it’s the issue that so many webinars just aren’t living up to their potential, and are falling through where they could see a major rate of success. Why? Probably for one of these really simple...
Once you start researching potential webcasting services, you realise there is a long list of suppliers out there. The quality of service that each provides is far from equal though, as we explain here along with the reasons ours are up there with the very best. You can even call us industry leaders.
The variety of webcasting platforms out there is huge. How do you decide on the right one?
Too many people don’t spend enough time researching a server before they commit, settling on the first they come across without digging into the detail of what is (and isn’t) included. Then, before you know it, you’re planning and distributing webcasts on a platform that doesn’t actually meet your needs...