Webcasting Blog

3 Unexpected Webinar Truths

Webcasting Blog

It is easy to have subjective perceptions about marketing tools, or to repeat someone else’s opinions or statements, when you don’t have all the facts yourself. Often, we do this without checking the facts. Paradoxically, this trend has increased significantly during the “information age”. So much information and opinion is published and shared on the internet, that verifying it becomes...

How to improve your webinar landing page conversion rate

Webcasting Blog

Webinars, and their landing pages, differ from other marketing assets and their landing pages. This means you need to take a different approach to ensure your conversion rates don’t suffer as a result. As with anything, awareness of the issues and pitfalls is key to getting the best results. In this article, we explain what you need to know and how to improve your webinar landing page...

How many attendees should my webinars have?

Webcasting Blog

It is one of the most commonly asked questions about webinars, and one that divides marketers – unnecessarily in our opinion. The question “How many attendees should my webinars have?” symbolises the need for marketers to measure performance and justify spend. Unfortunately, it is also about as useful as asking “How long is a piece of string?” The answer varies for every webinar and for...

Strategies to Entice Webinar Attendance

Webcasting Blog Webinars have become the tools of the century, and they are now a vitally important content format for creating sales leads from the beginning to the end of the buying cycle. This interactive method of providing information gained popularity in the early part of the millennium, after standards had been established for the conduct of webinars. These standards covered protocols for floor...
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