Webcasting Blog

How to Use Webinars for Sales Funnel Targeting

Webcasting Blog

Knock knock, it’s us again - here to shout about all the great things about webinars and in particular, why they work just so darn well for sales funnel targeting.

Why Webinars Work For Market Research and Understanding Your Audience

Webcasting Blog

We all understand the vitality of knowing our industry and our audience - but when you really get into the nitty gritty of it all, how well do you know them?

Beyond a basic understanding, do you know exactly what your audience is seeking from your business - and more relevantly, your content? It’s the mistake that all too many marketers make; rehashing old content, irrelevant content, and...

A Checklist for Making Your Webinars Run Smoothly

Webcasting Blog

While we can all agree that webinars are perfect for closing more business, lead generation and creating powerful content, it’s also fair to say that they are a lot of work. To try and make it a little easier, we see a lot of people searching for ‘ultimate webinar checklist template’ and other similar solutions in the hopes of saving time or maybe just brain power.

Unfortunately, it’s not that...

How to Use Interactivity to Make More Engaging Webinars

Webcasting Blog

We might as well be honest about it; the human attention span just ain’t what it used to be. The modern world is brimming with shiny bright distractions that are trying to sabotage us at all times. While real life meetings and lectures are only targeted by a wandering imagination and a nice view from the window, online content is more challenging. With viewers often watching alone or at home,...

How to Create a Webinar Your Audience Will Love

Webcasting Blog

Let’s set the scene. It’s another day, you’re hosting your next webinar. You’re all prepared. You’ve sent out your reminders. Bam. It’s time to go live.

But wait, what’s this? There are way fewer attendees than anticipated. Your overall reach has definitely decreased since last time. And worse still, the numbers keep going down as your audience call it quits before you’ve even really got stuck...

4 Types of Webinar and when to use them

Webcasting Blog


Just like picking the best webinar platform, deciding which webinars to create can seem overwhelming at first. Your platform will have all kinds of functionality and ways you can format a broadcast, so how do you know which types of webinar to run and when?

It comes down to what you want to achieve and the kind of interaction you want with your audience. Here are four examples of webinars...

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