We all understand the vitality of knowing our industry and our audience - but when you really get into the nitty gritty of it all, how well do you know them?
Beyond a basic understanding, do you know exactly what your audience is seeking from your business - and more relevantly, your content? It’s the mistake that all too many marketers make; rehashing old content, irrelevant content, and...
Although we’ve been shouting for a while about how webinars are useful for business, sales and generating leads, there are a lot of people who still haven’t made the choice to implement them into their content marketing strategy.
While a lot of people just aren’t yet aware of the power of using webinars (which is why we spend a lot of time shouting about just how useful they are), we think to...
While we can all agree that webinars are perfect for closing more business, lead generation and creating powerful content, it’s also fair to say that they are a lot of work. To try and make it a little easier, we see a lot of people searching for ‘ultimate webinar checklist template’ and other similar solutions in the hopes of saving time or maybe just brain power.
Unfortunately, it’s not that...
We love webinars for a whole host of reasons. While they’re hefty beasts to make, taking a lot of time, resources and commitment, the subsequent payoff is always worth it; SEO for your website, plenty of content worth repurposing into blog posts, infographics or whitepapers, and ample lead generation. What’s not to like?
Let’s set the scene. It’s another day, you’re hosting your next webinar. You’re all prepared. You’ve sent out your reminders. Bam. It’s time to go live.
But wait, what’s this? There are way fewer attendees than anticipated. Your overall reach has definitely decreased since last time. And worse still, the numbers keep going down as your audience call it quits before you’ve even really got stuck...
Webinars have the potential to be an amazing source of content, as well as providing a solid B2B platform for discussing ideas and solving problems.
However, there’s always a downside.
In this case, it’s the issue that so many webinars just aren’t living up to their potential, and are falling through where they could see a major rate of success. Why? Probably for one of these really simple...
If we could give only one piece of advice to someone searching for the right webinar platform it would be this: ask for a free trial. It’s crucial that you really get to know a product so that you can tell whether it’s up to scratch - try before you buy, as the old saying goes.
Once you start researching potential webcasting services, you realise there is a long list of suppliers out there. The quality of service that each provides is far from equal though, as we explain here along with the reasons ours are up there with the very best. You can even call us industry leaders.
The variety of webcasting platforms out there is huge. How do you decide on the right one?
Too many people don’t spend enough time researching a server before they commit, settling on the first they come across without digging into the detail of what is (and isn’t) included. Then, before you know it, you’re planning and distributing webcasts on a platform that doesn’t actually meet your needs...
