Webcasting Blog

4 Reasons To Run Webinars For Mobile Devices

Webcasting Blog

Webinars have been around for almost 20 years now, but when was the last time you heard of a company running webinars for mobile device users? Does your webinar platform even offer this functionality? Have you ever tried to access a webinar via your mobile device? Would it not be convenient? Would you not expect to be able to? Think about your audience – would they not benefit from webinars...

Ignore this webinar metric at your own peril

Webcasting Blog

One of the most valuable aspects of running webinars is the metrics marketers get in return. Webinars produce more insightful metrics than any other marketing asset, making them a core consideration and tactic for any modern marketer. Amongst the array of metrics webinars produce, one vital metric is often overlooked. But ignoring this metric can have a significant and negative impact on...

How to improve your webinar landing page conversion rate

Webcasting Blog

Webinars, and their landing pages, differ from other marketing assets and their landing pages. This means you need to take a different approach to ensure your conversion rates don’t suffer as a result. As with anything, awareness of the issues and pitfalls is key to getting the best results. In this article, we explain what you need to know and how to improve your webinar landing page...

How many attendees should my webinars have?

Webcasting Blog

It is one of the most commonly asked questions about webinars, and one that divides marketers – unnecessarily in our opinion. The question “How many attendees should my webinars have?” symbolises the need for marketers to measure performance and justify spend. Unfortunately, it is also about as useful as asking “How long is a piece of string?” The answer varies for every webinar and for...

Using Social Media to Promote and Increase Webinar Success

Webcasting Blog Social media has become a core component in various marketing platforms and types. As a strategy, it has become a way of helping businesses engage with customers to help boost sales and achieve continuous success. If you run webinars to promote your products and services, social media marketing is among the best strategies you can implement within your presentations. Thanks to the innovative...

How to Make Your Webinars Live Longer

Webcasting Blog

A webinar’s lifecycle should not be cut short after it’s presented to an audience. However, many presenters are not doing it right from the moment they plan for a webinar. Cutting the lifespan of your webinar is simple as presenting it to a targeted audience only at a specific date and time. This limits the reach and your desired ROI because you spend money and time without expanding the...

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