Webcasting: it’s a term that gets thrown around in lots of different industries. You smile and nod when someone talks about the webcasts they’ve watched or gives their opinion on whether your company should be using them - but if someone actually asked you ‘What is webcasting?’, would you be able to answer?
As part of our “Learn To Love Webinars (again)” series, this new whitepaper is for those marketers who want more control over each of the sales funnel stages. Prospects increasingly go through a self-education phase before they engage with their shortlist of providers. Webinars allow organisations to become a more proactive influencer during that self-education phase. Download our whitepaper...
Practical Insight And Tips For Lead Generation Webinars.
Webinars are one of the most versatile marketing assets available to marketers and they’ve become increasingly popular with audiences too. The insight and engagement they provide is higher than whitepapers, infographics and videos put together. Download our whitepaper now and find out more.
Despite having been around for over a decade, many organisations struggle to know where webinars fit into their content strategy. What about you? Are they a starting point or an afterthought? Or do they not even feature at the moment? In this blog post we’ll look at the benefits webinars bring and how they influence a content strategy.